A natural evolution after years of collaboration with Més Que Paraules
For several years, Vinitor has managed the international export of Més Que Paraules, a winery rooted in the heart of DO Pla de Bages. This partnership grew from a shared vision of wine as both a territorial and cultural expression. Over time, it developed into a strategic alliance. Now, that path enters a new chapter. Vinitor becomes the official export partner for the entire Proyectos Sin Etiquetas group, marking a new milestone in Spanish wine export strategy.
Proyectos Sin Etiquetas: a constellation of regions, styles, and voices
Proyectos Sin Etiquetas is more than a brand. It is a collective of wines that reflect regional identity and creative freedom. Unlike traditional winery models, the group supports a flexible network of independent projects. Each is tied to its own origin and narrative. The philosophy centers on native varieties and micro-territories. It avoids commercial formulas. Above all, it respects cycles, people, and landscapes.
A network connecting Seven strategic appellations in Spanish wine export
The Proyectos Sin Etiquetas portfolio includes:
- Més Que Paraules (DO Pla de Bages): based on the historic Jaumandreu estate, this project revives forgotten native varieties like Mandó and Picapoll. The wines express memory, landscape, and liquid culture with clarity and balance.
- Surrealista (DO Empordà): a collection of organic wines inspired by surrealist art born in the region. Sourced from old vineyards, they show the minerality and freshness of upper Empordà. Their bold visual language reflects the project’s creative roots.
- Karma de Drac (DO Montsant): a project based in Falset. It focuses on winemaking without sulphites and favors long fermentations. These wines reflect a raw and unfiltered identity rooted in Montsant.
- Terra Ferma (DO Costers del Segre): this project was born in a land of extremes. Here, altitude, a continental climate, and diverse soils shape expressive wines. The style is honest and direct. Each bottle tells the story of its landscape.
- 3 Pueblos (DO Rías Baixas, DO Rueda, DO Ribera del Duero): a collaborative project that links three iconic regions. Each wine is made from its signature grape: Albariño, Verdejo, or Tempranillo. Local growers and shared values form the core of this narrative.
This model allows for human-scale production. It also streamlines logistics and supports tailored strategies for varied markets, without sacrificing authenticity.
Vinitor takes the helm of Spanish wine export
With this agreement, Vinitor officially leads the group’s global export strategy. The aim is to place these projects in international markets that value the diversity of Spanish wine. These include North American on-trade specialists, as well as independent importers in Europe and Asia.
The alliance offers a unified commercial structure. At the same time, it maintains the individuality of each project. This balance builds trust with distributors, reduces response times, and supports customized offers for each client.
This move signals more than just operational change. It reflects a joint outlook on the future. Collaboration, territorial coherence, and strategic clarity will be key to competing in a global market full of challenges and opportunities.
